{"id":3269,"date":"2024-04-18T15:14:15","date_gmt":"2024-04-18T12:14:15","guid":{"rendered":"https:\/\/pharmaworlddergi.com\/?p=3269"},"modified":"2024-04-18T15:29:01","modified_gmt":"2024-04-18T12:29:01","slug":"abdi-ibrahim-otsuka-hasta-ve-hasta-yakinlarinin-yasaminda-fark-yaratan-projelere-imza-atiyor","status":"publish","type":"post","link":"https:\/\/pharmaworlddergi.com\/?p=3269","title":{"rendered":"Abdi \u0130brahim Otsuka, Hasta ve Hasta Yak\u0131nlar\u0131n\u0131n Ya\u015fam\u0131nda Fark Yaratan Projelere \u0130mza At\u0131yor"},"content":{"rendered":"\n<p>Sadece tedavi \u00e7\u00f6z\u00fcmleri ile de\u011fil, ger\u00e7ekle\u015ftirdi\u011fi sosyal sorumluluk ve fark\u0131ndal\u0131k projeleriyle de sa\u011fl\u0131k \u00e7al\u0131\u015fanlar\u0131n\u0131n, hasta ve hasta yak\u0131nlar\u0131n\u0131n sesi olan Abdi \u0130brahim Otsuka\u2019n\u0131n Pazarlama &amp; Sat\u0131\u015f Direkt\u00f6r\u00fc Zeynep Alptekin Basa ile \u015fimdiye kadar hayata ge\u00e7irdikleri ve bu y\u0131l i\u00e7inde planlad\u0131klar\u0131 yeni projelerinin detaylar\u0131n\u0131 konu\u015ftuk.<\/p>\n\n\n\n<p><strong>Sizi biraz tan\u0131yabilir miyiz?<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"816\" src=\"https:\/\/pharmaworlddergi.com\/wp-content\/uploads\/2024\/04\/ZEYNEP-ALPTEKIN-WE-2-1024x816.jpg\" alt=\"\" class=\"wp-image-3279\" style=\"width:242px;height:auto\" srcset=\"https:\/\/pharmaworlddergi.com\/wp-content\/uploads\/2024\/04\/ZEYNEP-ALPTEKIN-WE-2-1024x816.jpg 1024w, https:\/\/pharmaworlddergi.com\/wp-content\/uploads\/2024\/04\/ZEYNEP-ALPTEKIN-WE-2-300x239.jpg 300w, https:\/\/pharmaworlddergi.com\/wp-content\/uploads\/2024\/04\/ZEYNEP-ALPTEKIN-WE-2-768x612.jpg 768w, https:\/\/pharmaworlddergi.com\/wp-content\/uploads\/2024\/04\/ZEYNEP-ALPTEKIN-WE-2-1536x1223.jpg 1536w, https:\/\/pharmaworlddergi.com\/wp-content\/uploads\/2024\/04\/ZEYNEP-ALPTEKIN-WE-2-2048x1631.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>\u0130stanbul Teknik \u00dcniversitesi Kimya M\u00fchendisli\u011fi B\u00f6l\u00fcm\u00fc\u2019nden 2003 y\u0131l\u0131nda mezun oldum. Y\u00fcksek lisans\u0131m\u0131 ise 2006 y\u0131l\u0131nda Bo\u011fazi\u00e7i \u00dcniversitesi Biyomedikal M\u00fchendisli\u011fi\u2019nde tamamlad\u0131m. Kariyerime 2005 y\u0131l\u0131nda Draeger Medikal\u2019de kilit m\u00fc\u015fteri y\u00f6neticisi olarak ba\u015flad\u0131m. 2009 y\u0131l\u0131nda ise Abdi \u0130brahim ile ila\u00e7 sekt\u00f6r\u00fcne ge\u00e7tim. 2014 y\u0131l\u0131ndan bu yana Abdi \u0130brahim Otsuka (A\u0130O) \u015firketinde \u00e7al\u0131\u015fmaya devam ediyorum. \u00dcr\u00fcn m\u00fcd\u00fcrl\u00fc\u011f\u00fc, pazarlama m\u00fcd\u00fcrl\u00fc\u011f\u00fc, grup m\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revlerinden sonra \u015fu anda A\u0130O\u2019da pazarlama &amp;sat\u0131\u015f direkt\u00f6r\u00fc olarak \u00e7al\u0131\u015f\u0131yorum.<\/p>\n\n\n\n<p><strong>\u015eimdiye dek \u015fizofreni hastalar\u0131n\u0131n sosyal ya\u015famda ya\u015fad\u0131klar\u0131 sorunlara dikkat \u00e7ekmek ve bu konudaki fark\u0131ndal\u0131\u011f\u0131 art\u0131rmak \u00fczere bir\u00e7ok \u00f6d\u00fcle de l\u00e2y\u0131k g\u00f6r\u00fclen projelere imza att\u0131n\u0131z. Bu projelerden ve yeni planlar\u0131n\u0131zdan biraz bahseder misiniz?<\/strong><\/p>\n\n\n\n<p>Abdi \u0130brahim Otsuka olarak sosyal sorumluluk noktas\u0131nda hayata ge\u00e7irdi\u011fimiz son derece etkili, fark yaratan projeler ve ara\u015ft\u0131rmalarla \u00e7ok cesur ad\u0131mlar at\u0131yoruz. \u2018Toplumsal damgalama\u2019 ile m\u00fccadele alan\u0131n\u0131 sahiplenerek \u2018G\u00f6rmezden Gelmeyelim\u2019 ifadesini mottomuz haline getirdik.<\/p>\n\n\n\n<p>\u0130lk olarak 2014\u2019te, \u015fizofreni hastalar\u0131n\u0131n toplum taraf\u0131ndan yok say\u0131lmak yerine do\u011fru tedavi ve yakla\u015f\u0131mla toplumun bir par\u00e7as\u0131 olmalar\u0131 i\u00e7in \u00e7a\u011fr\u0131da bulundu\u011fumuz \u2018G\u00f6rmezden Gelmeyelim\u2019, \u00f6nce Amerikal\u0131 g\u00f6rsel uygulamalar sanat\u00e7\u0131s\u0131 Trina Merry\u2019nin Galata Kulesi\u2019ni fon olarak kulland\u0131\u011f\u0131 muhte\u015fem bir eser, ard\u0131ndan da T\u00fcrkiye\u2019yi dola\u015fan sergimiz ile geni\u015f kitlelere ula\u015ft\u0131. Medya ve sosyal a\u011flarda yay\u0131l\u0131mla birlikte, \u015fizofreni hasta ve yak\u0131nlar\u0131 i\u00e7in bu projemizin ne kadar \u00f6nemli bir destek oldu\u011funu g\u00f6rd\u00fck.<\/p>\n\n\n\n<p>\u2018G\u00f6rmezden Gelmeyelim\u2019 projemizden ilham alarak ba\u015flad\u0131\u011f\u0131m\u0131z ve daha geni\u015f kapsaml\u0131 bir \u00e7a\u011fr\u0131 yapt\u0131\u011f\u0131m\u0131z \u2018\u00d6yle S\u00f6yleme\u2019 de bir ba\u015fka anlaml\u0131 \u00e7al\u0131\u015fmam\u0131z oldu. Ruhsal bozukluklar\u0131 tan\u0131mlayan s\u00f6zc\u00fcklerin g\u00fcnl\u00fck dilde ve \u00f6zellikle sosyal medyada hakaret ama\u00e7l\u0131 kullan\u0131lmas\u0131na dikkat \u00e7ekti\u011fimiz bu projede, s\u00f6ylemlerdeki bu hatalar\u0131n hastalar\u0131n tedaviden ka\u00e7\u0131nmas\u0131na, hasta yak\u0131nlar\u0131n\u0131n olumsuz deneyimler ya\u015famas\u0131na ve toplumdaki bilincin artmas\u0131na engel oldu\u011funu dile getirdik. Kampanyam\u0131z toplumun t\u00fcm kesimlerinde geni\u015f yank\u0131 buldu. \u00d6yle S\u00f6yleme el\u00e7ileri yeti\u015ftirdik ve damgalama ile gen\u00e7 ya\u015fta m\u00fccadele edebilmek i\u00e7in Milli E\u011fitim Bakanl\u0131\u011f\u0131 ile EBA platformu \u00fczerinden yay\u0131nlanan e\u011fitim serileri haz\u0131rlad\u0131k.<\/p>\n\n\n\n<p>Pandeminin en yo\u011fun ya\u015fand\u0131\u011f\u0131 g\u00fcnlerde ger\u00e7ekle\u015ftirdi\u011fimiz proje ile \u00fclke \u00e7ap\u0131nda sayg\u0131n k\u00f6\u015fe yazarlar\u0131 ve medya mensuplar\u0131ndan, yerel y\u00f6netimlerden b\u00fcy\u00fck destek g\u00f6rd\u00fck. Dokundu\u011fumuz herkes g\u00f6n\u00fcll\u00fc olarak \u00e7a\u011fr\u0131m\u0131za kat\u0131ld\u0131 ve bu anlamda b\u00fcy\u00fck bir fark\u0131ndal\u0131k yaratt\u0131k. Bu projeyle ilgili hi\u00e7 unutamad\u0131\u011f\u0131m\u0131z bir hik\u00e2ye de var Sosyal medyada kampanyam\u0131z\u0131 g\u00f6ren Eski\u015fehir\u2019deki motokurye \u00e7al\u0131\u015fanlar\u0131, projenin slogan\u0131n\u0131 ta\u015f\u0131yan etiketleri motorlar\u0131na yap\u0131\u015ft\u0131rmak \u00fczere bize ula\u015ft\u0131lar. O g\u00fcnlerin gizli kahramanlar\u0131 b\u00f6ylece bir kez daha kahramanca bir i\u015fe imza att\u0131lar.<\/p>\n\n\n\n<p>Projelerimizin eri\u015fti\u011fi kitle ve ald\u0131\u011f\u0131 \u00f6d\u00fcllerden daha da \u00f6nemlisi, yorum ve g\u00f6r\u00fc\u015flerine daima kulak verdi\u011fimiz hasta ve hasta yak\u0131nlar\u0131n\u0131n bu \u00e7al\u0131\u015fmalar\u0131n amac\u0131 ve etkisi konusundaki olumlu geri d\u00f6n\u00fc\u015fleri oldu, \u00e7\u00fcnk\u00fc tek bir hayat\u0131 bile iyile\u015ftirmenin en b\u00fcy\u00fck \u00f6d\u00fcl oldu\u011funa inan\u0131yoruz ve bu hedef i\u00e7in \u00e7al\u0131\u015fmaya devam edece\u011fiz.<\/p>\n\n\n\n<p>2024 y\u0131l\u0131nda ruhsal hastal\u0131klar ile ya\u015fayan bireyler ve yak\u0131nlar\u0131n\u0131n sesi olmaya devam edece\u011fiz. 30 Mart D\u00fcnya Bipolar G\u00fcn\u00fc vesilesi ile \u2018G\u00f6rmezden Gelmeyelim\u2019 \u00e7at\u0131s\u0131 alt\u0131nda #zamanay\u0131r kampanyam\u0131z\u0131 ba\u015flat\u0131yoruz.<\/p>\n\n\n\n<p>Yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmalarda, internette bipolar bozukluk ve \u015fizofreni ile ilgili aratmalar\u0131n dramatik bir \u015fekilde gece yar\u0131s\u0131ndan sonra art\u0131\u015f g\u00f6sterdi\u011fini ve 02.00-03.00 aras\u0131nda da en y\u00fcksek noktaya ula\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Uykusuzluk, huzursuzluk, \u00e7aresizlik bir araya gelince insanlar \u00e7areyi arama motorunda ar\u0131yor. Ancak tela\u015fla okuduklar\u0131 \u015feyler onlar\u0131 \u00e7o\u011funlukla rahatlatm\u0131yor ve gece \u00e7\u0131kt\u0131klar\u0131 bu yolculukta yaln\u0131zlar. \u0130\u015fte bu i\u00e7g\u00f6r\u00fc ile kullan\u0131c\u0131lar\u0131n bu arama yolculuklar\u0131nda do\u011fru bilginin adresi olarak onlar\u0131 anlad\u0131\u011f\u0131m\u0131z\u0131, \u2018yaln\u0131z de\u011filsin\u2019i hissettirdi\u011fimiz ve konuya ba\u015fka bir bak\u0131\u015f a\u00e7\u0131s\u0131 ile bakt\u0131\u011f\u0131m\u0131z\u0131 anlataca\u011f\u0131m\u0131z bir kreatif medya kullan\u0131m\u0131 yap\u0131yoruz.<\/p>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131n bu saatlerde Google Trend verilerine g\u00f6re en \u00e7ok aratt\u0131klar\u0131 konular\u0131 uzmanlara sordu\u011fumuz video kay\u0131tlar\u0131 ile do\u011fru bilgiye ula\u015fabilecekleri, hislerini kelimelere d\u00f6kt\u00fckleri, neye zaman ay\u0131rmak istediklerini anlatabilecekleri ve hislerini yapay zek\u00e2 ile resmedebilecekleri, bu resmi indirebilecekleri ve payla\u015fabilecekleri ve il baz\u0131nda son 1 y\u0131l\u0131n arama verilerinden olu\u015fan T\u00fcrkiye haritas\u0131 ile yaln\u0131z olmad\u0131klar\u0131n\u0131 hissedecekleri bir web sitesi ara y\u00fcz\u00fc geli\u015ftirdik: <strong>https:\/\/zamanayir.gormezdengelmeyelim.com\/<\/strong>. Biz de Abdi \u0130brahim Otsuka olarak yanlar\u0131nda olup, <strong>\u2018#ZamanAy\u0131r\u2019<\/strong>\u0131yoruz.<\/p>\n\n\n\n<p>Bu y\u0131l ayr\u0131ca 2019 y\u0131l\u0131nda yap\u0131lan, T\u00fcrkiye\u2019nin ilk damgalama ve ayr\u0131mc\u0131l\u0131k ara\u015ft\u0131rmas\u0131 olan ayr\u0131ca ESOMAR (European Society for Opinion and Marketing Research) taraf\u0131ndan da global \u00f6d\u00fcle l\u00e2y\u0131k g\u00f6r\u00fclen ara\u015ft\u0131rmam\u0131z\u0131 5 y\u0131l\u0131n ard\u0131ndan yeniden ger\u00e7ekle\u015ftirmeyi ve bu 5 y\u0131lda yap\u0131lan t\u00fcm projelerin etkisini \u00f6l\u00e7meyi ve kamuoyu ile payla\u015fmay\u0131 planl\u0131yoruz.<\/p>\n\n\n\n<p><strong>Polikistik b\u00f6brek hastal\u0131\u011f\u0131ndan k\u0131saca bahsederek, bu hastal\u0131\u011fa y\u00f6nelik projelerinizden de s\u00f6z eder misiniz?<\/strong><\/p>\n\n\n\n<p>Polikistik b\u00f6brek hastal\u0131\u011f\u0131 en s\u0131k g\u00f6r\u00fclen kal\u0131tsal b\u00f6brek hastal\u0131\u011f\u0131d\u0131r. Yakla\u015f\u0131k her 500&nbsp;ila 1.000 canl\u0131 do\u011fumdan birinde bu&nbsp;hastal\u0131k ile kar\u015f\u0131la\u015f\u0131l\u0131r. Polikistik b\u00f6brek hastal\u0131\u011f\u0131, erkek ve&nbsp;kad\u0131nlarda benzer s\u0131kl\u0131kta g\u00f6r\u00fcl\u00fcr. Bu&nbsp;hastal\u0131\u011f\u0131n kal\u0131t\u0131mla ge\u00e7i\u015f \u015feklinin (otozomal&nbsp;dominant) bir \u00f6zelli\u011fi olarak, anne veya&nbsp;babadan birinde bu hastal\u0131k varsa, \u00e7ocu\u011fa&nbsp;ge\u00e7i\u015f riski %50\u2019dir. Polikistik b\u00f6brek hastal\u0131\u011f\u0131nda \u00e7e\u015fitli sorunlarla kar\u015f\u0131la\u015fma riski&nbsp;vard\u0131r. Bunlar\u0131n aras\u0131nda en \u00f6nemlisi, baz\u0131&nbsp;hastalarda geli\u015febilecek olan b\u00f6brek&nbsp;yetersizli\u011fidir.<\/p>\n\n\n\n<p>B\u00f6brek yetersizli\u011fi nedeniyle diyaliz tedavisine ihtiya\u00e7 duyan veya b\u00f6brek nakli yap\u0131lm\u0131\u015f olan hastalar\u0131n %5-10\u2019unda b\u00f6brek yetersizli\u011finin nedeni polikistik b\u00f6brek hastal\u0131\u011f\u0131d\u0131r. Bu nedenle insan ve toplum sa\u011fl\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli bir hastal\u0131kt\u0131r. Ayr\u0131ca kal\u0131tsal bir hastal\u0131k olmas\u0131 nedeniyle ilerideki ku\u015faklara aktar\u0131labilece\u011fi ak\u0131ldan \u00e7\u0131kar\u0131lmamal\u0131d\u0131r. Polikistik b\u00f6brek hastal\u0131\u011f\u0131 yava\u015f geli\u015fir ama s\u00fcre\u00e7te her \u015fey h\u0131zla de\u011fi\u015febilir.<\/p>\n\n\n\n<p>2024 y\u0131l\u0131nda polikistik b\u00f6brek hastal\u0131\u011f\u0131 ile ilgili fark\u0131ndal\u0131\u011f\u0131 art\u0131rmak, hasta ve hasta yak\u0131nlar\u0131na umut olabilmek i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131za h\u0131z veriyoruz. Bu kapsamda <strong>www.polikistikbobrekhastaligi.com<\/strong> web sitemizi ve Instagram hesab\u0131m\u0131z\u0131 a\u00e7t\u0131k. 10 May\u0131s T\u00fcrkiye\u2019de polikistik b\u00f6brek hastal\u0131\u011f\u0131 fark\u0131ndal\u0131k g\u00fcn\u00fc. Bu kapsamda hayata ge\u00e7irmeyi planlad\u0131\u011f\u0131m\u0131z projelerimiz var. Amac\u0131m\u0131z; hastal\u0131k hakk\u0131nda do\u011fru bilgi kayna\u011f\u0131 olu\u015fturabilmek, fark\u0131ndal\u0131\u011f\u0131 art\u0131rmak ve b\u00f6brek sa\u011fl\u0131\u011f\u0131n\u0131n korunmas\u0131, diyaliz ve b\u00f6brek nakline gidebilecek s\u00fcrecin yava\u015flat\u0131lmas\u0131 i\u00e7in toplumu bilin\u00e7lendirmek.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sadece tedavi \u00e7\u00f6z\u00fcmleri ile de\u011fil, ger\u00e7ekle\u015ftirdi\u011fi sosyal sorumluluk ve fark\u0131ndal\u0131k projeleriyle de sa\u011fl\u0131k \u00e7al\u0131\u015fanlar\u0131n\u0131n, hasta ve hasta yak\u0131nlar\u0131n\u0131n sesi olan Abdi \u0130brahim Otsuka\u2019n\u0131n Pazarlama &#038; Sat\u0131\u015f Direkt\u00f6r\u00fc Zeynep Alptekin Basa ile \u015fimdiye kadar hayata ge\u00e7irdikleri ve bu y\u0131l i\u00e7inde planlad\u0131klar\u0131 yeni projelerinin detaylar\u0131n\u0131 konu\u015ftuk.<\/p>\n","protected":false},"author":1,"featured_media":3278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,2],"tags":[],"_links":{"self":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/3269"}],"collection":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3269"}],"version-history":[{"count":2,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/3269\/revisions"}],"predecessor-version":[{"id":3280,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/3269\/revisions\/3280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/media\/3278"}],"wp:attachment":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}