{"id":3490,"date":"2024-05-21T10:56:31","date_gmt":"2024-05-21T07:56:31","guid":{"rendered":"https:\/\/pharmaworlddergi.com\/?p=3490"},"modified":"2024-05-21T10:59:57","modified_gmt":"2024-05-21T07:59:57","slug":"danone-turkiyeye-ust-duzey-atama","status":"publish","type":"post","link":"https:\/\/pharmaworlddergi.com\/danone-turkiyeye-ust-duzey-atama\/","title":{"rendered":"Danone T\u00fcrkiye\u2019ye\u00a0\u00dcst D\u00fczey\u00a0Atama"},"content":{"rendered":"\n<p><strong>Danone T\u00fcrkiye\u2019nin pazarlama stratejisine Verda Duysak liderlik edecek.<\/strong><\/p>\n\n\n\n<p>D\u00fcnyada 100 y\u0131l\u0131 a\u015fk\u0131n, T\u00fcrkiye\u2019de&nbsp;ise&nbsp;40 y\u0131la yak\u0131n s\u00fcredir&nbsp;m\u00fcmk\u00fcn olan en fazla say\u0131da insana g\u0131da yoluyla sa\u011fl\u0131k ula\u015ft\u0131rma misyonuyla&nbsp;ya\u015fam\u0131n her evresinde t\u00fcketicileriyle&nbsp;bulu\u015fan Danone,&nbsp;\u00fcst d\u00fczey&nbsp;bir atamaya imza att\u0131.&nbsp;Verda Duysak, Nisan 2024 itibar\u0131yla Danone T\u00fcrkiye\u2019nin faaliyet g\u00f6sterdi\u011fi&nbsp;3&nbsp;farkl\u0131 kategoride, 20\u2019ye yak\u0131n&nbsp;yerli ve global markadan sorumlu&nbsp;Y\u00fcr\u00fctme Kurulu \u00dcyesi ve&nbsp;CMO\u2019suoldu.<\/p>\n\n\n\n<p>\u0130stanbul \u00dcniversitesi \u0130ngilizce \u0130\u015fletme b\u00f6l\u00fcm\u00fcnden mezun olan Verda Duysak, 1996 y\u0131l\u0131nda\u00a0ba\u015flad\u0131\u011f\u0131\u00a0profesyonel kariyeri\u00a0boyunca ev hijyeninden g\u0131daya\u00a0farkl\u0131 sekt\u00f6rlerde\u00a0liderlik\u00a0pozisyonlar\u0131nda bulundu.\u00a0Kariyerinin\u00a0ilk y\u0131llar\u0131nda\u00e7ok uluslu \u015firketlerde\u00a0\u00e7e\u015fitli pazarlama rolleri\u00a0\u00fcstlenen\u00a0Duysak, Henkel\u2019de\u00a0Marka M\u00fcd\u00fcr\u00fc\u00a0ve\u00a0ard\u0131ndan\u00a0Perfetti Van Melle&#8217;de Pazarlama M\u00fcd\u00fcr\u00fc\u00a0olarak g\u00f6rev\u00a0ald\u0131ktan sonra\u00a02007 y\u0131l\u0131\u00a0itibar\u0131yla\u00a0Y\u0131ld\u0131z Holding&#8217;te\u00a0G\u0131da Grubu\u00a0Global Pazarlama M\u00fcd\u00fcr\u00fc\u00a0pozisyonunda\u00a0\u00e7al\u0131\u015fmaya ba\u015flad\u0131.\u00a02011\u2019de\u00a0Y\u0131ld\u0131z Holding\u2019te\u00a0Pazarlama Direkt\u00f6r\u00fc rol\u00fcyle\u00a0\u00fc\u00e7 farkl\u0131 kategorinin y\u00f6neticili\u011finin yan\u0131 s\u0131ra,\u00a0\u015firketin Dijital D\u00f6n\u00fc\u015f\u00fcm Lideri olarak\u00a0stratejik bir sorumluluk\u00a0\u00fcstlendi.\u00a02019-2022 y\u0131llar\u0131 aras\u0131nda\u00a0Pazarlama Grup Ba\u015fkan\u0131\u00a0\u015fapkas\u0131yla;\u00a0Kerevita\u015f, Besler, Marsa, Ev D\u0131\u015f\u0131 T\u00fcketim ve \u0130hracat i\u015f birimlerinin pazarlama ve marka stratejileri ile operasyon s\u00fcre\u00e7lerini y\u00f6netti.\u00a0Y\u0131ld\u0131z Holding\u2019te\u00a0aralar\u0131nda ya\u011f, mutfak \u00fcr\u00fcnleri,\u00a0dondurulmu\u015f g\u0131da,\u00a0fonksiyonel g\u0131da\u00a0da bulunan geni\u015f\u00a0bir portf\u00f6y\u00fcn\u00a0yurti\u00e7i ve yurtd\u0131\u015f\u0131ndaki B2B ve B2C Pazarlama operasyonlar\u0131na liderlik eden\u00a0Duysak,\u00a02022\u2019den bu yana\u00a0ise Y\u0131ld\u0131z\u00a0Holding\u00a0Pazarlama Ba\u015fkan Yard\u0131mc\u0131l\u0131\u011f\u0131\u00a0g\u00f6revini\u00a0s\u00fcrd\u00fcr\u00fcyordu.<\/p>\n\n\n\n<p>Verda Duysak, pazarlama,\u00a0marka stratejisi\u00a0ve y\u00f6netimialanlar\u0131ndaki\u00a0zengin deneyimi ile\u00a0Danone T\u00fcrkiye&#8217;nin\u00a0S\u00fctl\u00fc ve Bitkisel\u00a0Bazl\u0131\u00a0\u00dcr\u00fcnler, Su\u00a0&amp;\u00a0\u0130\u00e7ecek\u00a0ve Anne-Bebek Beslenmesi\u00a0kategorilerindeki\u00a0yenilik\u00e7i\u00a0\u00fcr\u00fcn portf\u00f6y\u00fcn\u00fcn\u00a0pazarlama, konumland\u0131rma ve b\u00fcy\u00fcme stratejilerine y\u00f6n verecek.Sekt\u00f6r\u00fcn \u00f6nde gelen kurulu\u015flar\u0131nda da\u00a0kritik sorumluluklar \u00fcstlenen Verda Duysak,\u00a0Reklam Verenler Derne\u011fi (RVD), \u0130nteraktif Reklamc\u0131l\u0131k Derne\u011fi (IAB) ve Televizyon \u0130zleme Ara\u015ft\u0131rma Komitesi (T\u0130AK) y\u00f6netim kurulu \u00fcyesi\u00a0olmas\u0131n\u0131n yan\u0131 s\u0131ra,\u00a0Y\u00f6netim Kurulunda Kad\u0131n Derne\u011fi\u2019nin\u00a0de\u00a0\u00fc\u00e7\u00fcnc\u00fc d\u00f6nem mentisidir.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Danone T\u00fcrkiye\u2019nin pazarlama stratejisine Verda Duysak liderlik edecek.<\/p>\n","protected":false},"author":1,"featured_media":3495,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"_links":{"self":[{"href":"https:\/\/pharmaworlddergi.com\/wp-json\/wp\/v2\/posts\/3490"}],"collection":[{"href":"https:\/\/pharmaworlddergi.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharmaworlddergi.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/wp-json\/wp\/v2\/comments?post=3490"}],"version-history":[{"count":1,"href":"https:\/\/pharmaworlddergi.com\/wp-json\/wp\/v2\/posts\/3490\/revisions"}],"predecessor-version":[{"id":3492,"href":"https:\/\/pharmaworlddergi.com\/wp-json\/wp\/v2\/posts\/3490\/revisions\/3492"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/wp-json\/wp\/v2\/media\/3495"}],"wp:attachment":[{"href":"https:\/\/pharmaworlddergi.com\/wp-json\/wp\/v2\/media?parent=3490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/wp-json\/wp\/v2\/categories?post=3490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/wp-json\/wp\/v2\/tags?post=3490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}