{"id":4175,"date":"2025-05-23T18:05:27","date_gmt":"2025-05-23T15:05:27","guid":{"rendered":"https:\/\/pharmaworlddergi.com\/?p=4175"},"modified":"2025-05-23T18:05:28","modified_gmt":"2025-05-23T15:05:28","slug":"johnson-johnsondan-sizofreni-gunune-ozel-farkindalik-projesi-farkli-renklerle-ayni-resimdeyiz","status":"publish","type":"post","link":"https:\/\/pharmaworlddergi.com\/?p=4175","title":{"rendered":"Johnson &amp; Johnson\u2019dan \u015eizofreni G\u00fcn\u00fc\u2019ne \u00d6zel Fark\u0131ndal\u0131k Projesi: \u2018Farkl\u0131 Renklerle Ayn\u0131 Resimdeyiz\u2019"},"content":{"rendered":"\n<p><strong>Johnson &amp; Johnson, yenilik\u00e7i tedavi y\u00f6ntemleri geli\u015ftirmenin yan\u0131 s\u0131ra, topluma fayda sa\u011flayan projelerle de bu alana de\u011fer katmaya devam ediyor. 24 May\u0131s D\u00fcnya \u015eizofreni G\u00fcn\u00fc kapsam\u0131nda \u015fizofreni tan\u0131s\u0131 alm\u0131\u015f bireylere kar\u015f\u0131 toplumda var olan \u00f6nyarg\u0131lar\u0131 k\u0131rmak ve hastal\u0131\u011f\u0131n bilinirli\u011fini art\u0131rmak amac\u0131yla dikkat \u00e7eken bir fark\u0131ndal\u0131k projesine daha imza att\u0131. \u2018Farkl\u0131 Renklerle Ayn\u0131 Resimdeyiz\u2019 projesi \u00e7er\u00e7evesinde, grafiti \u00e7al\u0131\u015fmas\u0131n\u0131 kat\u0131l\u0131mc\u0131lar\u0131n katk\u0131lar\u0131yla Kad\u0131k\u00f6y Belediyesi Yarat\u0131c\u0131l\u0131k ve Sanat Park\u0131&#8217;n\u0131n duvar\u0131na uyguland\u0131.<\/strong><\/p>\n\n\n\n<p>Johnson &amp; Johnson Innovative Medicine, T\u00fcrkiye\u2019deki 25. y\u0131l\u0131nda \u2018Farkl\u0131 Renklerle Ayn\u0131 Resimdeyiz\u2019 projesi kapsam\u0131nda, \u015fizofreni hastal\u0131\u011f\u0131na dikkat \u00e7eken grafiti \u00e7al\u0131\u015fmas\u0131n\u0131 Kad\u0131k\u00f6y Belediyesi i\u015f birli\u011finde Kad\u0131k\u00f6y Belediyesi Yarat\u0131c\u0131l\u0131k ve Sanat Park\u0131&#8217;n\u0131n duvar\u0131na ta\u015f\u0131d\u0131. Toplumun ruh sa\u011fl\u0131\u011f\u0131 konusundaki bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrmeyi hedefleyen proje, hastal\u0131\u011f\u0131n empati ve toplumsal sorumluluk gerektiren bir konu oldu\u011funun alt\u0131n\u0131 \u00e7iziyor.<\/p>\n\n\n\n<p><strong>Johnson &amp; Johnson Innovative Medicine T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Laetitia Decroix Guilloux<\/strong>, proje ile ilgili olarak yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u201c\u015eizofreni, \u00e7o\u011fu zaman yanl\u0131\u015f anla\u015f\u0131lan, hakk\u0131nda \u00e7ok say\u0131da \u00f6nyarg\u0131n\u0131n yer ald\u0131\u011f\u0131 bir ruh sa\u011fl\u0131\u011f\u0131 hastal\u0131\u011f\u0131. 24 May\u0131s D\u00fcnya \u015eizofreni G\u00fcn\u00fc\u2019nde, bu hastal\u0131kla ya\u015fayan bireylerin ya\u015fad\u0131\u011f\u0131 sosyal d\u0131\u015flanmaya dikkat \u00e7ekmek istedik. \u0130lk kez, 2024 y\u0131l\u0131nda hayata ge\u00e7irdi\u011fimiz \u201cFarkl\u0131 Renklerle Ayn\u0131 Resimdeyiz Projesi\u201d ile \u015fizofreni hastalar\u0131n\u0131n da toplumun ayr\u0131lmaz bir par\u00e7as\u0131 ve d\u00fcnyay\u0131 g\u00fczelle\u015ftiren benzersiz renkler olduklar\u0131n\u0131 vurgulam\u0131\u015ft\u0131k. Bu y\u0131l da devam niteli\u011fi ta\u015f\u0131yan projemizle, \u015fizofreni hakk\u0131nda daha fazla konu\u015fulmas\u0131na alan a\u00e7may\u0131 ve bu bireylerin ya\u015famlar\u0131n\u0131 s\u00fcrd\u00fcrebilece\u011fi bir toplumsal anlay\u0131\u015f\u0131 te\u015fvik etmeyi ama\u00e7lad\u0131k. Toplumsal d\u00f6n\u00fc\u015f\u00fcm ancak fark\u0131ndal\u0131kla m\u00fcmk\u00fcn ve biz bu de\u011fi\u015fimin bir par\u00e7as\u0131 olmaktan gurur duyuyoruz. Johnson &amp; Johnson Innovative Medicine olarak, ruh sa\u011fl\u0131\u011f\u0131 alan\u0131nda \u00f6nc\u00fc bir firma olarak, sosyal bilin\u00e7, empati ve kapsay\u0131c\u0131l\u0131k konular\u0131nda fark yaratmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131za devam edece\u011fiz\u201d dedi.<\/p>\n\n\n\n<p><strong>Johnson and Johnson Innovative Medicine T\u00fcrkiye Medikal Direkt\u00f6r\u00fc Dr. \u00d6zg\u00fcr \u015eahincio\u011flu <\/strong>ise \u201c\u015eizofreni d\u00fcnyan\u0131n her yerinde ve toplumun her kesiminde g\u00f6r\u00fclebilen, kronik, ciddi ve zorlay\u0131c\u0131 ruhsal hastal\u0131kt\u0131r. \u00d6m\u00fcrboyu prevalans\u0131 yakla\u015f\u0131k %1 olarak tahmin edilmektedir. Hastal\u0131k genellikle ge\u00e7 adolesan ve erken eri\u015fkinlik d\u00f6neminde ba\u015flamaktad\u0131r. Dolay\u0131s\u0131yla \u015fizofreni \u00fcretken \u00e7a\u011f\u0131 etkilemekte ve \u00f6nemli bir toplumsal y\u00fck olu\u015fturmaktad\u0131r*. Hastal\u0131\u011f\u0131n tedavisinde y\u0131llar i\u00e7inde \u00f6nemli geli\u015fmeler sa\u011flanm\u0131\u015f olmas\u0131 sevindiricidir ancak biz hastal\u0131kla m\u00fccadelede tedavinin yan\u0131 s\u0131ra toplumsal destek ve kapsay\u0131c\u0131l\u0131\u011f\u0131n da \u00f6nemli bir rol oyna\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Bu y\u0131l Johnson &amp; Johnson olarak, 24 May\u0131s D\u00fcnya \u015eizofreni G\u00fcn\u00fc\u2019nde \u201cFarkl\u0131 Renklerle Ayn\u0131 Resimdeyiz Projesi\u201d ile her bir \u015fizofreni hastas\u0131n\u0131n biricik oldu\u011funu, ihtiya\u00e7lar\u0131n\u0131n da hastal\u0131kla ba\u015fa \u00e7\u0131kma yolculuklar\u0131n\u0131n da farkl\u0131l\u0131k g\u00f6sterdi\u011fini vurgulamak istedik. Bu proje ile, her hasta hikayesinin kendine \u00f6zg\u00fc oldu\u011funu kabul ederek, toplumsal anlay\u0131\u015f\u0131 ve deste\u011fi art\u0131rmay\u0131 ama\u00e7l\u0131yoruz\u201d dedi.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/pharmaworlddergi.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Gorsel-2025-05-23-saat-17.08.51_a60cbade-768x1024.jpg\" alt=\"\" class=\"wp-image-4177\" style=\"width:164px;height:auto\" srcset=\"https:\/\/pharmaworlddergi.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Gorsel-2025-05-23-saat-17.08.51_a60cbade-768x1024.jpg 768w, https:\/\/pharmaworlddergi.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Gorsel-2025-05-23-saat-17.08.51_a60cbade-225x300.jpg 225w, https:\/\/pharmaworlddergi.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Gorsel-2025-05-23-saat-17.08.51_a60cbade-1152x1536.jpg 1152w, https:\/\/pharmaworlddergi.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Gorsel-2025-05-23-saat-17.08.51_a60cbade.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<p>\u2018Farkl\u0131 Renklerle Ayn\u0131 Resimdeyiz\u2019 projesi ile\u0130stanbul\u2019un sanatla \u00f6zde\u015fle\u015fmi\u015f Yarat\u0131c\u0131l\u0131k ve Sanat Park\u0131&#8217;n\u0131n duvar\u0131 Kad\u0131k\u00f6y Belediyesi i\u015f birli\u011finde rengarenk bir sanat \u00e7al\u0131\u015fmas\u0131na d\u00f6n\u00fc\u015ft\u00fc. Proje, sadece g\u00f6rsel bir d\u00f6n\u00fc\u015f\u00fcm de\u011fil; ayn\u0131 zamanda toplumu bir araya getiren, farkl\u0131l\u0131klar\u0131n \u00f6nemini vurgulayan bir etki yaratmay\u0131 hedefliyor. Her rengin farkl\u0131 bir hik\u00e2yeyi simgeledi\u011fi bu sanat \u00e7al\u0131\u015fmas\u0131, bireylerin farkl\u0131l\u0131klar\u0131yla bir araya gelerek olu\u015fturdu\u011fu b\u00fct\u00fcnl\u00fc\u011f\u00fc simgeliyor. Renkler bu \u00e7al\u0131\u015fmada; farkl\u0131l\u0131k ve \u00e7e\u015fitlili\u011fin en g\u00fc\u00e7l\u00fc sembol\u00fc olarak \u00f6ne \u00e7\u0131karken \u015fizofreni hastalar\u0131n\u0131n da toplumun ayr\u0131lmaz bir par\u00e7as\u0131 ve d\u00fcnyay\u0131 g\u00fczelle\u015ftiren benzersiz renkler olduklar\u0131n\u0131 hat\u0131rlat\u0131yor. Sanat \u00e7al\u0131\u015fmas\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda ziyaret\u00e7iler, grafiti sanat\u0131 arac\u0131l\u0131\u011f\u0131yla, farkl\u0131 renklerin nas\u0131l bir araya gelip g\u00fc\u00e7l\u00fc ve anlaml\u0131 bir b\u00fct\u00fcn olu\u015fturdu\u011funu birebir deneyimleme f\u0131rsat\u0131 da buldu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Johnson &#038; Johnson, yenilik\u00e7i tedavi y\u00f6ntemleri geli\u015ftirmenin yan\u0131 s\u0131ra, topluma fayda sa\u011flayan projelerle de bu alana de\u011fer katmaya devam ediyor. 24 May\u0131s D\u00fcnya \u015eizofreni G\u00fcn\u00fc kapsam\u0131nda \u015fizofreni tan\u0131s\u0131 alm\u0131\u015f bireylere kar\u015f\u0131 toplumda var olan \u00f6nyarg\u0131lar\u0131 k\u0131rmak ve hastal\u0131\u011f\u0131n bilinirli\u011fini art\u0131rmak amac\u0131yla dikkat \u00e7eken bir fark\u0131ndal\u0131k projesine daha imza att\u0131. \u2018Farkl\u0131 Renklerle Ayn\u0131 Resimdeyiz\u2019 projesi \u00e7er\u00e7evesinde, grafiti \u00e7al\u0131\u015fmas\u0131n\u0131 kat\u0131l\u0131mc\u0131lar\u0131n katk\u0131lar\u0131yla Kad\u0131k\u00f6y Belediyesi Yarat\u0131c\u0131l\u0131k ve Sanat Park\u0131&#8217;n\u0131n duvar\u0131na uyguland\u0131.<\/p>\n","protected":false},"author":1,"featured_media":4176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,42],"tags":[],"_links":{"self":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4175"}],"collection":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4175"}],"version-history":[{"count":1,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4175\/revisions"}],"predecessor-version":[{"id":4178,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4175\/revisions\/4178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/media\/4176"}],"wp:attachment":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}