{"id":4216,"date":"2025-06-20T18:04:02","date_gmt":"2025-06-20T15:04:02","guid":{"rendered":"https:\/\/pharmaworlddergi.com\/?p=4216"},"modified":"2025-06-20T18:10:36","modified_gmt":"2025-06-20T15:10:36","slug":"novo-nordisk-in-90-100-obezite-farkindalik-projesi-ne-saglikli-yasam-alaninda-bronz-odul","status":"publish","type":"post","link":"https:\/\/pharmaworlddergi.com\/?p=4216","title":{"rendered":"Novo Nordisk\u2019in \u201c90-100 Obezite Fark\u0131ndal\u0131k Projesi\u201d ne Sa\u011fl\u0131kl\u0131 Ya\u015fam Alan\u0131nda Bronz \u00d6d\u00fcl"},"content":{"rendered":"\n<p><strong>Globalde 100 y\u0131l\u0131 a\u015fk\u0131n, T\u00fcrkiye\u2019de ise 30 y\u0131ld\u0131r obezite, diyabet ve nadir hastal\u0131klar gibi ciddi kronik hastal\u0131klar\u0131n \u00f6nc\u00fc tedavilerinde uzmanla\u015fm\u0131\u015f Danimarka merkezli sa\u011fl\u0131k firmas\u0131 Novo Nordisk, bu y\u0131l Brandverse Awards \u2019ta dikkat \u00e7ekici bir ba\u015far\u0131ya imza att\u0131. \u015eirketin D\u00fcnya Obezite G\u00fcn\u00fc kapsam\u0131nda hayata ge\u00e7irdi\u011fi \u201c90-100 Obezite Fark\u0131ndal\u0131k Kampanyas\u0131\u201d, Sosyal Sorumluluk ve S\u00fcrd\u00fcr\u00fclebilirlik \u2013 Sa\u011fl\u0131k kategorisinde bronz \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/strong><\/p>\n\n\n\n<p>Novo Nordisk, reklam, pazarlama ve pazarlama ileti\u015fimi d\u00fcnyas\u0131n\u0131n en sayg\u0131n organizasyonlar\u0131ndan biri olan Brandverse Awards 2025\u2019te bronz \u00f6d\u00fcl kazand\u0131. \u015eirket, \u201cSosyal Sorumluluk ve S\u00fcrd\u00fcr\u00fclebilirlik\u201d \u00e7at\u0131s\u0131 alt\u0131ndaki \u201cSa\u011fl\u0131k\u201d kategorisinde, obeziteye y\u00f6nelik fark\u0131ndal\u0131k \u00e7al\u0131\u015fmalar\u0131yla j\u00fcri taraf\u0131ndan \u00f6d\u00fcle lay\u0131k bulundu.<\/p>\n\n\n\n<p>1 Nisan 2024 \u2013 15 Nisan 2025 tarihleri aras\u0131nda ger\u00e7ekle\u015ftirilen projelerin de\u011ferlendirildi\u011fi Brandverse Awards, sekt\u00f6r\u00fcn \u00f6nde gelen isimlerinden olu\u015fan j\u00fcri kadrosuyla, y\u0131l\u0131n en etkili marka \u00e7al\u0131\u015fmalar\u0131n\u0131 onurland\u0131rd\u0131. Kazananlar, projelerin toplumsal etkisi, yarat\u0131c\u0131 yakla\u015f\u0131m\u0131 ve ileti\u015fim g\u00fcc\u00fc dikkate al\u0131narak belirlendi.<\/p>\n\n\n\n<p><strong>\u201cMezuray\u0131 Beline Sar, \u00c7\u00f6z\u00fcm\u00fc Hekime Sor\u201d<\/strong><\/p>\n\n\n\n<p>\u201cObezitede De\u011fi\u015fimin \u00d6nc\u00fcl\u00fc\u011f\u00fc\u201d mottosuyla her y\u0131l sosyal sorumluluk projelerini destekleyen Novo Nordisk \u2018in T\u00fcrkiye\u2019de obezite fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rmak amac\u0131yla ba\u015flatt\u0131\u011f\u0131 \u201c90-100\u201d kampanyas\u0131, kad\u0131nlar i\u00e7in 90 cm, erkekler i\u00e7in ise 100 cm\u2019yi a\u015fan bel \u00e7evresi \u00f6l\u00e7\u00fcm\u00fcn\u00fcn sa\u011fl\u0131k a\u00e7\u0131s\u0131ndan kritik bir g\u00f6sterge oldu\u011funu vurguluyor. T\u00fcrkiye\u2019de 23 milyondan fazla obeziteli birey bulunmakta ve bu de\u011ferlerin a\u015f\u0131lmas\u0131, kalp-damar hastal\u0131klar\u0131, tip 2 diyabet ve karaci\u011fer ya\u011flanmas\u0131 gibi 200\u2019e yak\u0131n ciddi sa\u011fl\u0131k sorununa neden olabiliyor.<\/p>\n\n\n\n<p>Kampanyan\u0131n ana mesaj\u0131 olduk\u00e7a sade ve g\u00fc\u00e7l\u00fc: \u201c<strong>Mezuray\u0131 Beline Sar, \u00c7\u00f6z\u00fcm\u00fc Hekime Sor<\/strong>.\u201d<\/p>\n\n\n\n<p>Kampanyan\u0131n merkezinde, \u00fcnl\u00fc oyuncu M\u00fcge Boz\u2019un rol ald\u0131\u011f\u0131 etkileyici bir film yer al\u0131yor. Film, izleyiciyi \u00f6nce \u015f\u0131k bir moda \u00e7ekiminin g\u00f6rsel d\u00fcnyas\u0131na davet ederken, h\u0131zla sa\u011fl\u0131k alan\u0131n\u0131n ciddi ger\u00e7eklerine ge\u00e7i\u015f yap\u0131yor ve obezitenin d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015ften \u00e7ok daha \u00f6te bir sa\u011fl\u0131k sorunu oldu\u011funu ortaya koyuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Globalde 100 y\u0131l\u0131 a\u015fk\u0131n, T\u00fcrkiye\u2019de ise 30 y\u0131ld\u0131r obezite, diyabet ve nadir hastal\u0131klar gibi ciddi kronik hastal\u0131klar\u0131n \u00f6nc\u00fc tedavilerinde uzmanla\u015fm\u0131\u015f Danimarka merkezli sa\u011fl\u0131k firmas\u0131 Novo Nordisk, bu y\u0131l Brandverse Awards \u2019ta dikkat \u00e7ekici bir ba\u015far\u0131ya imza att\u0131. \u015eirketin D\u00fcnya Obezite G\u00fcn\u00fc kapsam\u0131nda hayata ge\u00e7irdi\u011fi \u201c90-100 Obezite Fark\u0131ndal\u0131k Kampanyas\u0131\u201d, Sosyal Sorumluluk ve S\u00fcrd\u00fcr\u00fclebilirlik \u2013 Sa\u011fl\u0131k kategorisinde bronz \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n","protected":false},"author":1,"featured_media":4217,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,42],"tags":[],"_links":{"self":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4216"}],"collection":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4216"}],"version-history":[{"count":2,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4216\/revisions"}],"predecessor-version":[{"id":4219,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4216\/revisions\/4219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/media\/4217"}],"wp:attachment":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}