{"id":4292,"date":"2025-09-04T16:14:23","date_gmt":"2025-09-04T13:14:23","guid":{"rendered":"https:\/\/pharmaworlddergi.com\/?p=4292"},"modified":"2025-09-04T16:15:31","modified_gmt":"2025-09-04T13:15:31","slug":"bristol-myers-squibb-turkiyenin-duygularin-yolculugu-projesine-uluslararasi-odul","status":"publish","type":"post","link":"https:\/\/pharmaworlddergi.com\/?p=4292","title":{"rendered":"Bristol Myers Squibb T\u00fcrkiye\u2019nin \u201cDuygular\u0131n Yolculu\u011fu\u201d Projesine Uluslararas\u0131 \u00d6d\u00fcl"},"content":{"rendered":"\n

D\u00fcnya \u00e7ap\u0131nda yenilik\u00e7i tedaviler geli\u015ftiren biyofarma \u015firketi Bristol Myers Squibb (BMS) T\u00fcrkiye\u2019nin, Uluda\u011f Onkoloji Dayan\u0131\u015fma Derne\u011fi (ONKODAY) ve Kanserle Dans Derne\u011fi i\u015f birli\u011fiyle hayata ge\u00e7irdi\u011fi \u201cDuygular\u0131n Yolculu\u011fu\u201d isimli projesi, insan odakl\u0131 sa\u011fl\u0131k yakla\u015f\u0131m\u0131yla Stevie\u00ae Awards\u2019ta G\u00fcm\u00fc\u015f \u00d6d\u00fcl kazand\u0131.<\/strong><\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

BMS T\u00fcrkiye’nin deste\u011fiyle, ONKODAY ve Kanserle Dans Derne\u011fi i\u015f birli\u011fiyle y\u00fcr\u00fct\u00fclen proje, kanser hastalar\u0131n\u0131n te\u015fhis an\u0131ndan tedavi s\u00fcrecine ve sonras\u0131na uzanan derin duygusal de\u011fi\u015fimlerini g\u00f6r\u00fcn\u00fcr k\u0131lmay\u0131 ama\u00e7l\u0131yor. Bu kapsamda 20 kanser hastas\u0131n\u0131n i\u00e7sel yolculuklar\u0131, yapay zek\u00e2 arac\u0131l\u0131\u011f\u0131yla sanatsal g\u00f6rsellere d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

Bu y\u0131l 78 \u00fclke ve b\u00f6lgeden 3.800\u2019\u00fcn \u00fczerinde ba\u015fvurunun de\u011ferlendirildi\u011fi Stevie\u00ae Awards<\/strong>\u2019ta \u201cY\u0131l\u0131n \u0130leti\u015fim ve Halkla \u0130li\u015fkiler Kampanyas\u0131 \u2013 Kamu Hizmeti\u201d<\/strong> kategorisinde \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclen projeyi de\u011ferlendiren Bristol Myers Squibb T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Ece Ka\u015f\u0131kc\u0131<\/strong> \u015fu ifadeleri kulland\u0131: \u201cDuygular\u0131n Yolculu\u011fu<\/em> projemizin b\u00f6ylesine sayg\u0131n bir platformda \u00f6d\u00fcllendirilmesi bizleri gururland\u0131rd\u0131. Yapay zek\u00e2 ile kanser hastalar\u0131n\u0131n i\u00e7 d\u00fcnyas\u0131nda ya\u015fad\u0131klar\u0131 de\u011fi\u015fimi ve duygusal yolculu\u011fu g\u00f6rselle\u015ftirdik. Bu sayede hem sa\u011fl\u0131k profesyonellerinin hem de toplumun, hastalarla daha empatik bir ba\u011f kurmas\u0131na destek olduk. Bu \u00f6d\u00fcl\u00fc, kanserle m\u00fccadele eden bireylerin ya\u015fam\u0131na dokunabilmi\u015f olman\u0131n ni\u015fanesi olarak g\u00f6r\u00fcyoruz. Projeyi birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u00e7ok k\u0131ymetli payda\u015flar\u0131m\u0131z Uluda\u011f Onkoloji Dayan\u0131\u015fma Derne\u011fi ONKODAY ile Kanserle Dans Derne\u011fi\u2019ne ve t\u00fcm ekip arkada\u015flar\u0131ma hasta odakl\u0131 \u00e7al\u0131\u015fmalar\u0131 i\u00e7in te\u015fekk\u00fcr ediyorum.\u201d<\/p>\n\n\n\n

Onkoday ve Kanserle Dans Derne\u011fi Ba\u015fkanlar\u0131 ise projeyle ilgili \u015fu ifadeleri kulland\u0131:<\/strong><\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

ONKODAY Ba\u015fkan\u0131 F\u00fcsun \u00d6nen,<\/strong> \u201cKanserle m\u00fccadelede fiziksel tedavinin yan\u0131nda duygusal deste\u011fin, tedavinin iki aya\u011f\u0131ndan biri oldu\u011funa inan\u0131yoruz. Projemizle hastalar\u0131n duygusal ihtiya\u00e7lar\u0131n\u0131n daha iyi anla\u015f\u0131lmas\u0131n\u0131 ve toplumsal fark\u0131ndal\u0131\u011f\u0131 art\u0131rmay\u0131 ama\u00e7l\u0131yoruz,\u201d derken; Kanserle Dans Derne\u011fi Ba\u015fkan\u0131 Sevil G\u00fcrkan<\/strong> ise<\/strong> \u201cKanser hastalar\u0131n\u0131n tedavi s\u00fcre\u00e7lerinde yaln\u0131zca fiziksel de\u011fil, duygusal dayan\u0131kl\u0131l\u0131\u011fa da ihtiya\u00e7lar\u0131 var. Bu proje, toplumun her kesimi i\u00e7in bir rehber niteli\u011fi ta\u015f\u0131yor,\u201d ifadelerini kulland\u0131.<\/p>\n\n\n\n

Stevie\u00ae Awards \u00f6d\u00fclleri, 10 Ekim 2025\u2019te Portekiz\u2019in Lizbon kentinde d\u00fczenlenecek t\u00f6renle sahiplerine takdim edilecek.<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00fcnya \u00e7ap\u0131nda yenilik\u00e7i tedaviler geli\u015ftiren biyofarma \u015firketi Bristol Myers Squibb (BMS) T\u00fcrkiye\u2019nin, Uluda\u011f Onkoloji Dayan\u0131\u015fma Derne\u011fi (ONKODAY) ve Kanserle Dans Derne\u011fi i\u015f birli\u011fiyle hayata ge\u00e7irdi\u011fi \u201cDuygular\u0131n Yolculu\u011fu\u201d isimli projesi, insan odakl\u0131 sa\u011fl\u0131k yakla\u015f\u0131m\u0131yla Stevie\u00ae Awards\u2019ta G\u00fcm\u00fc\u015f \u00d6d\u00fcl kazand\u0131.<\/p>\n","protected":false},"author":1,"featured_media":4293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,42],"tags":[],"_links":{"self":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4292"}],"collection":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4292"}],"version-history":[{"count":5,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4292\/revisions"}],"predecessor-version":[{"id":4301,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4292\/revisions\/4301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/media\/4293"}],"wp:attachment":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}