Globalde 100 y\u0131l\u0131 a\u015fk\u0131n, T\u00fcrkiye\u2019de ise 30 y\u0131ll\u0131k uzmanl\u0131\u011f\u0131yla obezite, diyabet ve nadir hastal\u0131klar gibi ciddi kronik hastal\u0131klar\u0131n tedavisinde \u00f6nc\u00fc \u00e7\u00f6z\u00fcmler geli\u015ftiren Novo Nordisk, Felis \u00d6d\u00fclleri\u2019nde \u00f6nemli bir ba\u015far\u0131ya imza att\u0131. D\u00fcnya Obezite G\u00fcn\u00fc kapsam\u0131nda hayata ge\u00e7irilen \u201c90-100 Obezite Fark\u0131ndal\u0131k Kampanyas\u0131\u201d, Bilin\u00e7lendirme ve Fark\u0131ndal\u0131k Kampanyas\u0131 kategorisinde Felis \u00d6d\u00fcl\u00fc\u2019n\u00fc kazanarak sa\u011fl\u0131k ileti\u015fiminde yaratt\u0131\u011f\u0131 etkiyi bir kez daha tescilledi.<\/p>\n\n\n\n
Novo Nordisk, Brand Week Istanbul 2025 kapsam\u0131nda d\u00fczenlenen ve reklam d\u00fcnyas\u0131n\u0131n en prestijli organizasyonlar\u0131ndan biri olan Felis \u00d6d\u00fclleri\u2019nde \u00f6ne \u00e7\u0131kan markalar aras\u0131nda yer ald\u0131. \u015eirket, \u201cSa\u011fl\u0131k\u201d \u00e7at\u0131s\u0131 alt\u0131ndaki \u201cBilin\u00e7lendirme ve Fark\u0131ndal\u0131k Kampanyas\u0131\u201d kategorisinde, obezite alan\u0131nda toplumda g\u00fc\u00e7l\u00fc bir d\u00f6n\u00fc\u015f\u00fcm yaratmay\u0131 ama\u00e7layan \u201c90-100 Obezite Fark\u0131ndal\u0131k Kampanyas\u0131\u201d ile Felis \u00d6d\u00fcl\u00fc kazand\u0131. Daha \u00f6nce de \u00f6nemli platformlarda ba\u015far\u0131ya ula\u015fan kampanyan\u0131n bir \u00f6d\u00fcl daha almas\u0131, obezite fark\u0131ndal\u0131\u011f\u0131na y\u00f6nelik yakla\u015f\u0131m\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 bir kez daha ortaya koydu. Bu y\u0131l 20\u2019ncisi d\u00fczenlenen Felis \u00d6d\u00fclleri, sekt\u00f6r\u00fcn en etkili projelerini yarat\u0131c\u0131l\u0131k, etki ve toplumsal katk\u0131 \u00fczerinden de\u011ferlendirirken, Novo Nordisk\u2019in bu ba\u015far\u0131s\u0131 sa\u011fl\u0131k ileti\u015fiminde yeni bir kilometre ta\u015f\u0131 olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n\n\n\n
\u201cMezuray\u0131 Beline Sar, \u00c7\u00f6z\u00fcm\u00fc Hekime Sor\u201d<\/strong><\/p>\n\n\n\n \u201cObezitede De\u011fi\u015fimin \u00d6nc\u00fcl\u00fc\u011f\u00fc\u201d mottosuyla her y\u0131l toplumsal projeleri destekleyen Novo Nordisk\u2018in T\u00fcrkiye\u2019de obezite fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131rmak amac\u0131yla ba\u015flatt\u0131\u011f\u0131 \u201c90-100\u201d kampanyas\u0131, kad\u0131nlar i\u00e7in 90 cm, erkekler i\u00e7in ise 100 cm\u2019yi a\u015fan bel \u00e7evresi \u00f6l\u00e7\u00fcm\u00fcn\u00fcn sa\u011fl\u0131k a\u00e7\u0131s\u0131ndan kritik bir g\u00f6sterge oldu\u011funu vurguluyor. T\u00fcrkiye\u2019de her 3 ki\u015fiden 1\u2019inin obeziteli, 1\u2019inin ise fazla kilolu oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, bu s\u0131n\u0131rlar\u0131n a\u015f\u0131lmas\u0131 kalp-damar hastal\u0131klar\u0131, tip 2 diyabet ve karaci\u011fer ya\u011flanmas\u0131 dahil 200\u2019e yak\u0131n ciddi sa\u011fl\u0131k riskine i\u015faret ediyor.<\/p>\n\n\n\n Kampanyan\u0131n ana mesaj\u0131 olduk\u00e7a sade ve g\u00fc\u00e7l\u00fc: \u201cMezuray\u0131 Beline Sar, \u00c7\u00f6z\u00fcm\u00fc Hekime Sor.\u201d Bu s\u00f6ylemin merkezinde ise \u00fcnl\u00fc oyuncu M\u00fcge Boz\u2019un yer ald\u0131\u011f\u0131 etkileyici bir kampanya filmi bulunuyor. Film, izleyiciyi \u00f6nce bir moda \u00e7ekiminin estetik atmosferine ta\u015f\u0131yor, ard\u0131ndan h\u0131zla sa\u011fl\u0131k alan\u0131n\u0131n ger\u00e7ek y\u00fcz\u00fcn\u00fc g\u00f6stererek obezitenin yaln\u0131zca g\u00f6r\u00fcn\u00fc\u015fle ilgili de\u011fil, \u00e7ok daha derin ve hayati bir sa\u011fl\u0131k konusu oldu\u011funu \u00e7arp\u0131c\u0131 \u015fekilde hat\u0131rlat\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":" Globalde 100 y\u0131l\u0131 a\u015fk\u0131n, T\u00fcrkiye\u2019de ise 30 y\u0131ll\u0131k uzmanl\u0131\u011f\u0131yla obezite, diyabet ve nadir hastal\u0131klar gibi ciddi kronik hastal\u0131klar\u0131n tedavisinde \u00f6nc\u00fc \u00e7\u00f6z\u00fcmler geli\u015ftiren Novo Nordisk, Felis \u00d6d\u00fclleri\u2019nde \u00f6nemli bir ba\u015far\u0131ya imza att\u0131. D\u00fcnya Obezite G\u00fcn\u00fc kapsam\u0131nda hayata ge\u00e7irilen \u201c90-100 Obezite Fark\u0131ndal\u0131k Kampanyas\u0131\u201d, Bilin\u00e7lendirme ve Fark\u0131ndal\u0131k Kampanyas\u0131 kategorisinde Felis \u00d6d\u00fcl\u00fc\u2019n\u00fc kazanarak sa\u011fl\u0131k ileti\u015fiminde yaratt\u0131\u011f\u0131 etkiyi bir kez daha tescilledi.<\/p>\n","protected":false},"author":1,"featured_media":4423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,42],"tags":[],"_links":{"self":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4422"}],"collection":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4422"}],"version-history":[{"count":1,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4422\/revisions"}],"predecessor-version":[{"id":4424,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4422\/revisions\/4424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/media\/4423"}],"wp:attachment":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}