{"id":4539,"date":"2026-02-26T12:41:29","date_gmt":"2026-02-26T09:41:29","guid":{"rendered":"https:\/\/pharmaworlddergi.com\/?p=4539"},"modified":"2026-02-26T12:48:36","modified_gmt":"2026-02-26T09:48:36","slug":"toplumsal-fayda-projelerimizle-iyilikte-bulusuyoruz","status":"publish","type":"post","link":"https:\/\/pharmaworlddergi.com\/?p=4539","title":{"rendered":"Toplumsal Fayda Projelerimizle \u2018\u0130yilikte Bulu\u015fuyoruz\u2019"},"content":{"rendered":"\n

Merck T\u00fcrkiye Kurumsal \u0130leti\u015fim K\u0131demli Departman M\u00fcd\u00fcr\u00fc Hale Koray ile kurumsal ileti\u015fimin toplumsal faydaya nas\u0131l d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc, sosyal sorumluluk projelerinin kurum k\u00fclt\u00fcr\u00fcndeki yerini ve \u00e7al\u0131\u015fan g\u00f6n\u00fcll\u00fcl\u00fc\u011f\u00fcyle b\u00fcy\u00fcyen etki alan\u0131n\u0131 konu\u015ftuk. Koray, \u2018\u0130yilikte Bulu\u015fuyoruz\u2019 yakla\u015f\u0131m\u0131yla hayata ge\u00e7irilen projelerden, kapsay\u0131c\u0131l\u0131k ve toplumsal cinsiyet e\u015fitli\u011fi oda\u011f\u0131ndaki \u00e7al\u0131\u015fmalara kadar Merck T\u00fcrkiye\u2019nin yaratt\u0131\u011f\u0131 sosyal etkiyi payla\u015ft\u0131.<\/strong><\/p>\n\n\n\n

Kendinizden ve ekibinizden biraz bahseder misiniz?<\/strong><\/p>\n\n\n

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Bo\u011fazi\u00e7i \u00dcniversitesi \u0130ngiliz Dili ve Edebiyat\u0131 B\u00f6l\u00fcm\u00fc mezunuyum. \u0130\u015f hayat\u0131ma bankac\u0131l\u0131k sekt\u00f6r\u00fcnde ba\u015flad\u0131m. Bir bu\u00e7uk y\u0131ll\u0131k bankac\u0131l\u0131k tecr\u00fcbesinden sonra, MSD \u0130la\u00e7lar\u0131\u2019nda ila\u00e7 sekt\u00f6r\u00fcne ad\u0131m att\u0131m. MSD\u2019deki 14 y\u0131ll\u0131k i\u015f deneyimimin 12 y\u0131l\u0131nda kurumsal ileti\u015fim departman\u0131nda farkl\u0131 sorumluluklar ald\u0131m. Bu s\u00fcre\u00e7te, \u00e7e\u015fitli tedavi alanlar\u0131yla ilgili pek \u00e7ok ileti\u015fim ve fark\u0131ndal\u0131k projesi, kurumsal sosyal sorumluluk projeleri, medya ili\u015fkileri, sa\u011fl\u0131k politikalar\u0131 ve ileti\u015fim i\u015f birli\u011fi projeleri, t\u0131p ve hasta dernekleriyle birlikte hayata ge\u00e7irilen fark\u0131ndal\u0131k kampanyalar\u0131, yeni \u00fcr\u00fcn lansmanlar\u0131 gibi konularda deneyim kazand\u0131m. Engelli ki\u015filerin i\u015f hayat\u0131na kazand\u0131r\u0131lmas\u0131 konusundaki sosyal sorumluluk projesi, ekibe MSD\u2019nin Amerika\u2019daki merkezinden CEO \u00f6zel \u00f6d\u00fcl\u00fc getirdi. <\/p>\n\n\n\n

2013 y\u0131l\u0131nda Kurumsal \u0130leti\u015fim Y\u00f6neticisi olarak g\u00f6rev yapmaya ba\u015flad\u0131\u011f\u0131m Merck T\u00fcrkiye\u2019de halen Kurumsal \u0130leti\u015fim K\u0131demli \u00a0Departman M\u00fcd\u00fcr\u00fc olarak g\u00f6revime devam ediyorum. Bu s\u00fcrede hayata ge\u00e7irdi\u011fimiz pek \u00e7ok ileti\u015fim projesi, MediaCat, Sa\u011fl\u0131k G\u00f6n\u00fcll\u00fcleri Derne\u011fi, Rotary gibi kurumlarca \u00f6d\u00fcle l\u00e2y\u0131k g\u00f6r\u00fcld\u00fc. Bu projeler Merck Global\u2019de en iyi uygulama se\u00e7ildi. Merck T\u00fcrkiye\u2019de ana hatlar\u0131yla \u015firket stratejilerine ve \u00f6nceliklerine uygun \u015fekilde, d\u0131\u015f ve i\u00e7 ileti\u015fim planlar\u0131n\u0131n haz\u0131rlanmas\u0131 ve uygulanmas\u0131ndan, sosyal sorumluluk projelerinden, Merck T\u00fcrkiye sosyal medya hesaplar\u0131n\u0131n y\u00f6netiminden sorumluyum. Profesyonel ve ki\u015fisel geli\u015fim konular\u0131nda gerek T\u00fcrkiye\u2019de gerekse yurt d\u0131\u015f\u0131nda kat\u0131ld\u0131\u011f\u0131m \u00e7e\u015fitli e\u011fitim programlar\u0131n\u0131n yan\u0131 s\u0131ra, Galatasaray \u00dcniversitesi Medya ve \u0130leti\u015fim Stratejileri Sertifika Program\u0131\u2019n\u0131 tamamlad\u0131m. Halen A\u0130FD\u2019de (Ara\u015ft\u0131rmac\u0131 \u0130la\u00e7 Firmalar\u0131 Derne\u011fi) Kurumsal \u0130leti\u015fim ve Savunuculuk Y\u00fcr\u00fctme Grubu\u2019nday\u0131m ve BPW \u0130stanbul \u00fcyesiyim. Evliyim ve 19 ya\u015f\u0131nda bir k\u0131z \u00e7ocuk annesiyim.<\/p>\n\n\n

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Merck T\u00fcrkiye\u2019de kurumsal ileti\u015fim \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 k\u0131demli kurumsal ileti\u015fim uzman\u0131 ve departman asistan\u0131 olan iki de\u011ferli ekip arkada\u015f\u0131mla birlikte y\u00fcr\u00fct\u00fcyoruz. Deneyimli ekip arkada\u015flar\u0131m \u00f6zellikle sosyal medya, sosyal sorumluluk projeleri, medya ili\u015fkileri, i\u00e7 ileti\u015fim faaliyetleri alanlar\u0131nda g\u00f6rev al\u0131yorlar. Ek olarak, ileti\u015fim ve sosyal medya ajanslar\u0131, organizasyon acentalar\u0131 gibi hizmet sa\u011flay\u0131c\u0131lar\u0131m\u0131z\u0131n koordinasyonu konusunda \u00e7al\u0131\u015f\u0131yorlar. Kurumsal \u0130leti\u015fim, do\u011fas\u0131 gere\u011fi \u00e7ok dinamik, \u015firket i\u00e7inde ve d\u0131\u015f\u0131nda \u00e7oklu payda\u015f y\u00f6netimi gerektiren, stratejileri olu\u015fturmak kadar hayata ge\u00e7irmenin de kritik \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131 ve ayn\u0131 anda zamanda farkl\u0131 konulara odaklanabilmeyi gerektiren bir departman. Bu ba\u011flamda, yarat\u0131c\u0131 fikirlerine ve uygulama becerilerine \u00e7ok g\u00fcvendi\u011fim ekip arkada\u015flar\u0131mla, iyi bir tak\u0131m oyuncusu olarak projelerimizi ger\u00e7ekle\u015ftiriyoruz.<\/p>\n\n\n\n

Merck T\u00fcrkiye\u2019nin kurumsal sosyal sorumlulu\u011fa yakla\u015f\u0131m\u0131 i\u00e7in neler s\u00f6ylersiniz? Merck\u2019in kurumsal ileti\u015fim stratejisinde KSS\u2019nin yeri ve \u00f6nemi nedir?<\/strong><\/p>\n\n\n\n

Merck T\u00fcrkiye olarak kurumsal sosyal sorumlulu\u011fu, i\u015fimizin ayr\u0131lmaz bir par\u00e7as\u0131 ve topluma kar\u015f\u0131 ta\u015f\u0131d\u0131\u011f\u0131m\u0131z sorumlulu\u011fun do\u011fal bir uzant\u0131s\u0131 olarak g\u00f6r\u00fcyoruz. Bilimsel geli\u015fimi, insan sa\u011fl\u0131\u011f\u0131n\u0131 ve toplumsal fayday\u0131 oda\u011f\u0131m\u0131za al\u0131yoruz, bu nedenle KSS\u2019yi kurumsal ileti\u015fim stratejimizin merkezinde konumland\u0131r\u0131yoruz.<\/p>\n\n\n\n

Bu anlay\u0131\u015f do\u011frultusunda \u00e7al\u0131\u015fan g\u00f6n\u00fcll\u00fcl\u00fc\u011f\u00fcn\u00fc te\u015fvik etmek, toplumsal dayan\u0131\u015fmay\u0131 g\u00fc\u00e7lendirmek ve sosyal sorumluluk bilincini yayg\u0131nla\u015ft\u0131rmak amac\u0131yla, \u015firketteki farkl\u0131 departmanlardan g\u00f6n\u00fcll\u00fc arkada\u015flar\u0131m\u0131z\u0131 da dahil ederek bir \u2018Kurumsal Sosyal Sorumluluk Ekibi\u2019 kurduk. Ard\u0131ndan, \u2018\u0130yilikte Bulu\u015fuyoruz\u2019 \u00e7at\u0131s\u0131 alt\u0131nda kapsaml\u0131 projeler hayata ge\u00e7irdik. 2025 y\u0131l\u0131 boyunca \u00e7e\u015fitli dernek ve vak\u0131flarla kurdu\u011fumuz i\u015f birlikleri sayesinde e\u011fitim, sa\u011fl\u0131k ve toplumsal e\u015fitlik alanlar\u0131nda \u00f6l\u00e7\u00fclebilir sosyal faydalar yaratmay\u0131 ba\u015fard\u0131k.<\/p>\n\n\n\n

Ger\u00e7ekle\u015ftirdi\u011fimiz her proje, Merck\u2019in global vizyonu olan \u2018Bilimle Ke\u015ffediyor, \u0130nsanl\u0131\u011f\u0131 G\u00fc\u00e7lendiriyoruz\u2019 anlay\u0131\u015f\u0131n\u0131n yerelle\u015fmi\u015f bir yans\u0131mas\u0131d\u0131r. Topluma katk\u0131 sa\u011flamay\u0131, s\u00fcrd\u00fcr\u00fclebilir geli\u015fim k\u00fclt\u00fcr\u00fcn\u00fc g\u00fc\u00e7lendirmeyi ve \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n iyilik i\u00e7in bulu\u015fmas\u0131n\u0131 desteklemeyi de bu vizyonun temel ta\u015flar\u0131 aras\u0131nda g\u00f6r\u00fcyoruz.<\/p>\n\n\n\n

\u015eirket i\u00e7inde \u00e7al\u0131\u015fanlar\u0131n aktif rol ald\u0131\u011f\u0131 g\u00f6n\u00fcll\u00fcl\u00fck programlar\u0131 var m\u0131?<\/strong><\/p>\n\n\n\n

Merck T\u00fcrkiye\u2019de y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz t\u00fcm sosyal sorumluluk projelerini \u00e7al\u0131\u015fan g\u00f6n\u00fcll\u00fcl\u00fc\u011f\u00fc temeli \u00fczerine kurduk. \u2018\u0130yilikte Bulu\u015fuyoruz\u2019 \u00e7at\u0131s\u0131 alt\u0131nda hayata ge\u00e7irdi\u011fimiz her \u00e7al\u0131\u015fma, \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n g\u00f6n\u00fcll\u00fc katk\u0131lar\u0131yla destekleniyor ve onlar\u0131n eme\u011fiyle topluma dokunan ger\u00e7ek hik\u00e2yelere d\u00f6n\u00fc\u015f\u00fcyor.<\/p>\n\n\n\n

Y\u0131l\u0131n ba\u015f\u0131nda g\u00f6n\u00fcll\u00fc \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n kat\u0131l\u0131m\u0131yla olu\u015fturdu\u011fumuz Kurumsal Sosyal Sorumluluk Ekibimiz, y\u0131l boyunca takip edece\u011fimiz yol haritas\u0131n\u0131 belirledi ve ilk ad\u0131m olarak \u2018\u00c7al\u0131\u015fan G\u00f6n\u00fcll\u00fcl\u00fc\u011f\u00fc E\u011fitimi\u2019ni d\u00fczenledik. Uzman bir e\u011fitmen taraf\u0131ndan verilen bu e\u011fitimle, g\u00f6n\u00fcll\u00fcl\u00fck bilincini g\u00fc\u00e7lendirmeyi ve bireysel \u00e7aban\u0131n toplumsal faydaya nas\u0131l d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6stermeyi ama\u00e7lad\u0131k.<\/p>\n\n\n\n

Bu s\u00fcre\u00e7le e\u015f zamanl\u0131 olarak, birlikte \u00e7al\u0131\u015faca\u011f\u0131m\u0131z sivil toplum kurulu\u015flar\u0131 ve proje alanlar\u0131n\u0131 da belirledik. Merck T\u00fcrkiye olarak KA\u00c7UV, Hayata Destek Derne\u011fi, A\u0130P (Acil \u0130htiya\u00e7 Projesi), GETEM (Bo\u011fazi\u00e7i \u00dcniversitesi G\u00f6rme Engelliler Teknoloji ve E\u011fitim Laboratuvar\u0131) ve Herkese Kitap Vakf\u0131 gibi toplumun farkl\u0131 alanlar\u0131nda aktif rol \u00fcstlenen sivil toplum kurulu\u015flar\u0131yla i\u015f birli\u011fi yapt\u0131k.<\/p>\n\n\n\n

\u00c7al\u0131\u015fanlar\u0131m\u0131z bu projelerde yaln\u0131zca destek veren de\u011fil, birlikte \u00fcreten, birlikte umut olan bir rol \u00fcstleniyor. G\u00f6n\u00fcll\u00fcl\u00fc\u011f\u00fc, hem kurum k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn hem de daha iyi bir ya\u015fam i\u00e7in birlikte hareket etme anlay\u0131\u015f\u0131m\u0131z\u0131n temel bir par\u00e7as\u0131 olarak g\u00f6r\u00fcyoruz. Bu yakla\u015f\u0131m, Merck Sa\u011fl\u0131k Hizmetleri\u2019nin global vizyonu olan \u2018As One for Patients \u2013 Hastalar \u0130\u00e7in Hep Birlikte\u2019 anlay\u0131\u015f\u0131yla da birebir \u00f6rt\u00fc\u015f\u00fcyor.<\/p>\n\n\n\n

Son zamanlarda hayata ge\u00e7irdi\u011finiz \u00f6nemli KSS projelerinizden s\u00f6z eder misiniz?<\/strong><\/p>\n\n\n\n

Merck T\u00fcrkiye olarak toplumun farkl\u0131 ihtiya\u00e7 alanlar\u0131na dokunan bir\u00e7ok anlaml\u0131 projeyi hayata ge\u00e7irdik. Bunlar\u0131 \u015fu \u015fekilde s\u0131ralayabilirim:<\/p>\n\n\n\n

Umut Kafe \u2013 KA\u00c7UV \u0130\u015f Birli\u011fi<\/strong><\/p>\n\n\n

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KA\u00c7UV\u2019un gezici sosyal sorumluluk projesi \u2018Umut Kafe\u2019, Merck T\u00fcrkiye g\u00f6n\u00fcll\u00fclerinin kat\u0131l\u0131m\u0131yla \u00f6zel bir etkinli\u011fe d\u00f6n\u00fc\u015ft\u00fc. \u00c7al\u0131\u015fanlar\u0131m\u0131z g\u00fcn boyunca kahve ve at\u0131\u015ft\u0131rmal\u0131k servisi yaparak sat\u0131\u015ftan elde ettikleri t\u00fcm geliri kanser tedavisi g\u00f6ren \u00e7ocuklara ve ailelerine aktard\u0131. Bu etkinlik, g\u00f6n\u00fcll\u00fcl\u00fck ruhunu peki\u015ftiren ve toplumsal dayan\u0131\u015fmay\u0131 g\u00f6r\u00fcn\u00fcr k\u0131lan bir \u00f6rnek oldu.<\/p>\n\n\n\n

OK\u0130-H\u0130J\u0130 ve Destekar \u2013 Hayata Destek Derne\u011fi \u0130\u015f Birli\u011fi<\/strong><\/p>\n\n\n\n

G\u00f6n\u00fcll\u00fc ekiplerimiz, deprem b\u00f6lgesindeki \u00e7ocuklar i\u00e7in hijyen ve k\u0131rtasiye \u00fcr\u00fcnleriyle dolu OK\u0130-H\u0130J\u0130 \u00e7antalar\u0131 haz\u0131rlad\u0131. Ad\u0131yaman\u2019da da\u011f\u0131t\u0131lan bu \u00e7antalar \u00e7ocuklar\u0131n e\u011fitim ve sa\u011fl\u0131k ihtiya\u00e7lar\u0131n\u0131 destekledi. Ayn\u0131 etkinlikte, deprem b\u00f6lgesindeki kad\u0131nlar\u0131n el eme\u011fiyle \u00fcretti\u011fi \u2018destekar\u2019 \u00fcr\u00fcnlerinin sat\u0131\u015f\u0131 yap\u0131ld\u0131 ve toplanan gelir afet b\u00f6lgesindeki ihtiya\u00e7 sahiplerine aktar\u0131ld\u0131.<\/p>\n\n\n\n

Sesli Kitap Projesi \u2013 GETEM \u0130\u015f Birli\u011fi<\/strong><\/p>\n\n\n\n

G\u00f6rme engelli bireylerin bilgiye eri\u015fimini kolayla\u015ft\u0131rmay\u0131 ama\u00e7layan bu projede Merck g\u00f6n\u00fcll\u00fcleri kitap seslendirdi. Bu katk\u0131, eri\u015filebilirlik ve f\u0131rsat e\u015fitli\u011fi konusunda kurum i\u00e7inde g\u00fc\u00e7l\u00fc bir fark\u0131ndal\u0131k yaratt\u0131.<\/p>\n\n\n\n

Anadolu Sana Geliyoruz \u2013 A\u0130P (Acil \u0130htiya\u00e7 Projesi) Vakf\u0131 \u0130\u015f Birli\u011fi<\/strong><\/p>\n\n\n

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K\u0131rsal b\u00f6lgelerdeki \u00e7ocuklara destek olmay\u0131 hedefleyen projede g\u00f6n\u00fcll\u00fc \u00e7al\u0131\u015fanlar\u0131m\u0131z, A\u0130P\u2019in belirledi\u011fi ihtiya\u00e7lar\u0131 kar\u015f\u0131lad\u0131. Tunceli\u2019de y\u00fcr\u00fct\u00fclen son \u00e7al\u0131\u015fmada, b\u00f6lgedeki \u00e7ocuklara k\u0131\u015fl\u0131k giysi yard\u0131m\u0131 ile okul ihtiya\u00e7lar\u0131 sa\u011flad\u0131k ve onlar\u0131n daha g\u00fcvenli bir k\u0131\u015f ge\u00e7irmelerine destek olduk.<\/p>\n\n\n\n

K\u00fct\u00fcphane A\u00e7\u0131l\u0131\u015flar\u0131 \u2013 Herkese Kitap Vakf\u0131 \u0130\u015f Birli\u011fi<\/strong><\/p>\n\n\n\n

Herkese Kitap Vakf\u0131\u2019n\u0131n \u2018Elele Her K\u00f6y Okuluna Bir K\u00fct\u00fcphane\u2019 projesi kapsam\u0131nda, ge\u00e7ti\u011fimiz y\u0131l Hatay\u2019da depremden etkilenen bir k\u00f6y okulunda k\u00fct\u00fcphane kurduk.  Bu y\u0131l Kas\u0131m ay\u0131nda Kahramanmara\u015f\u2019ta ikinci bir k\u00fct\u00fcphanemizi a\u00e7t\u0131k. \u00c7ocuklara ilham veren bir \u00f6\u011frenme alan\u0131 sunan bu projeye Merck T\u00fcrkiye \u00e7al\u0131\u015fanlar\u0131 kitap ba\u011f\u0131\u015flar\u0131yla da \u00f6nemli destek verdiler.<\/p>\n\n\n\n

Merck 25. Y\u0131l Burs Fonu \u2013 TEV \u0130\u015f Birli\u011fi<\/strong><\/p>\n\n\n\n

T\u00fcrkiye\u2019deki 25. y\u0131l\u0131m\u0131z kapsam\u0131nda T\u00fcrk E\u011fitim Vakf\u0131 (TEV) ile birlikte \u2018Merck T\u00fcrkiye 25. Y\u0131l Burs Fonu\u2019nu olu\u015fturduk. Bu fon ile 2023 y\u0131l\u0131nda ger\u00e7ekle\u015fen depremden etkilenen 25 kad\u0131n t\u0131p fak\u00fcltesi \u00f6\u011frencisine burs deste\u011fi vermeye ba\u015flad\u0131k. Almanya\u2019da bulunan Merck Aile Vakf\u0131\u2019n\u0131n deste\u011fiyle s\u00fcresi uzat\u0131lan burs fonumuz, tamam\u0131 k\u0131z \u00f6\u011frencilerden olu\u015fan bursiyerlere mezuniyetlerine kadar kesintisiz e\u011fitim deste\u011fi sunuyor.<\/p>\n\n\n\n

2026\u2019da da g\u00f6n\u00fcll\u00fc \u00e7al\u0131\u015fan a\u011f\u0131m\u0131z\u0131 geni\u015fletmeye, yeni sosyal i\u015f birlikleri olu\u015fturmaya ve \u2018\u0130yilikte Bulu\u015fuyoruz\u2019 k\u00fclt\u00fcr\u00fcn\u00fc daha da g\u00fc\u00e7lendirmeyi s\u00fcrd\u00fcrece\u011fiz. E\u011fitimi toplumsal kalk\u0131nmam\u0131z\u0131n en \u00f6nemli yap\u0131 ta\u015f\u0131 olarak g\u00f6r\u00fcyoruz. Merck T\u00fcrkiye olarak, 27 y\u0131ld\u0131r oldu\u011fu gibi \u00f6n\u00fcm\u00fczdeki y\u0131llarda da i\u00e7inde bulundu\u011fumuz topluma katk\u0131 sunmaya; gen\u00e7 nesillerin e\u011fitimine, sa\u011fl\u0131k alan\u0131na ve toplumsal e\u015fitli\u011fin g\u00fc\u00e7lenmesine y\u00f6nelik \u00f6l\u00e7\u00fclebilir sosyal faydalar yaratmaya kararl\u0131l\u0131kla devam edece\u011fiz.<\/p>\n\n\n\n

Merck T\u00fcrkiye olarak sosyal sorumluluk, aidiyet ve kapsay\u0131c\u0131l\u0131k, toplumsal cinsiyet e\u015fitli\u011fi ve fark yaratan insan kaynaklar\u0131 uygulamalar\u0131n\u0131zla \u00e7e\u015fitli \u00f6d\u00fcllere l\u00e2y\u0131k g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fcz\u00fc biliyoruz. Bu konuda neler s\u00f6ylemek istersiniz?<\/strong><\/p>\n\n\n\n

Kurumsal sosyal sorumluluk anlay\u0131\u015f\u0131m\u0131z do\u011frultusunda, toplumsal fayda yaratmay\u0131 oda\u011f\u0131m\u0131za alan projeler geli\u015ftiriyoruz. Kapsay\u0131c\u0131l\u0131\u011f\u0131 ve e\u015fitli\u011fi destekleyen uygulamalarla hem kurum i\u00e7inde hem de toplum genelinde s\u00fcrd\u00fcr\u00fclebilir etki yaratmay\u0131 hedefliyoruz. Fark yaratan insan kaynaklar\u0131 uygulamalar\u0131m\u0131zla \u00e7al\u0131\u015fan deneyimini g\u00fc\u00e7lendiriyoruz. Bu yakla\u015f\u0131mlar\u0131m\u0131z, \u00e7al\u0131\u015fanlar\u0131m\u0131z ve toplumumuz i\u00e7in de\u011fer \u00fcretmekle kalmay\u0131p, ayn\u0131 zamanda ulusal ve uluslararas\u0131 platformlarda da takdir g\u00f6r\u00fcyor.<\/p>\n\n\n\n

Merck T\u00fcrkiye olarak toplumsal cinsiyet e\u015fitli\u011fi ve kapsay\u0131c\u0131l\u0131k alan\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fmalarla ulusal ve global \u00f6d\u00fcllere l\u00e2y\u0131k g\u00f6r\u00fcld\u00fck. Merck\u2019in global d\u00fczeyde verdi\u011fi Aidiyet ve Kapsay\u0131c\u0131l\u0131k \u00d6d\u00fclleri kapsam\u0131nda, Toplumsal Cinsiyet E\u015fitli\u011fi kategorisinde birincilik \u00f6d\u00fcl\u00fcne l\u00e2y\u0131k g\u00f6r\u00fcld\u00fck. Ard\u0131ndan, Kad\u0131n Dostu Markalar Platformu taraf\u0131ndan d\u00fczenlenen Kad\u0131n Dostu Markalar 2025 Fark\u0131ndal\u0131k \u00d6d\u00fclleri\u2019nde, yine Toplumsal Cinsiyet E\u015fitli\u011fi kategorisinde \u00f6d\u00fcl ald\u0131k.<\/p>\n\n\n\n

Bu ba\u015far\u0131lar\u0131n merkezinde yer alan EmpowerHer inisiyatifimiz; kad\u0131nlar\u0131n i\u015f ya\u015fam\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmay\u0131, liderlik yolculuklar\u0131n\u0131 desteklemeyi ve kad\u0131n sa\u011fl\u0131\u011f\u0131na y\u00f6nelik fark\u0131ndal\u0131\u011f\u0131 g\u00fc\u00e7lendirmeyi ama\u00e7layan, \u015firket i\u00e7i ve \u015firket d\u0131\u015f\u0131 etki alan\u0131 geni\u015f, b\u00fct\u00fcnsel bir program olarak konumlan\u0131yor. EmpowerHer kapsam\u0131nda; toplumsal cinsiyet e\u015fitli\u011fini destekleyen g\u00fc\u00e7l\u00fc insan kaynaklar\u0131 uygulamalar\u0131m\u0131z, kad\u0131nlar\u0131n i\u015f g\u00fcc\u00fcne kat\u0131l\u0131m\u0131n\u0131 ve kariyer geli\u015fimini destekleyen s\u00fcrekli e\u011fitim olanaklar\u0131m\u0131z bulunuyor. Kad\u0131n liderli\u011fine verdi\u011fimiz \u00f6nemin bir g\u00f6stergesi olarak, Merck T\u00fcrkiye’de kad\u0131n \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n oran\u0131n\u0131n %48, liderlik ekibimizde kad\u0131n lider oran\u0131m\u0131z\u0131n ise %53 olmas\u0131ndan mutluluk duyuyoruz.<\/p>\n\n\n\n

Merck T\u00fcrkiye olarak yapt\u0131\u011f\u0131m\u0131z t\u00fcm bu \u00e7al\u0131\u015fmalar\u0131n merkezinde de g\u00fc\u00e7l\u00fc i\u015fveren markam\u0131z\u0131, yapt\u0131\u011f\u0131m\u0131z ileti\u015fim \u00e7al\u0131\u015fmalar\u0131nda daha da \u00f6n plana \u00e7\u0131karmam\u0131z\u0131 sa\u011flayan ve insan\u0131 merkeze alan insan kaynaklar\u0131 uygulamalar\u0131m\u0131z var. Kapsaml\u0131 yan haklar, esnek \u00e7al\u0131\u015fma modelleri, performans\u0131 \u00f6d\u00fcllendiren yakla\u015f\u0131m\u0131n\u0131z ve yetenek y\u00f6netimi stratejimizi fark yaratan bu uygulamalar\u0131m\u0131z\u0131n \u00f6nemli unsurlar\u0131 aras\u0131nda. Bu konuda birka\u00e7 \u00f6rnek payla\u015fmam gerekirse; \u2018Fertilite Tedavileri Yard\u0131m\u0131 Program\u0131\u2019 ile ebeveynlik hayalini ger\u00e7ekle\u015ftirmek isteyen t\u00fcm \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131 kapsay\u0131c\u0131 bir \u015fekilde destekliyoruz. Bu program kapsam\u0131nda, hekim taraf\u0131ndan gerekli g\u00f6r\u00fclen t\u00fcm fertilite tedavileri, tan\u0131 ve test s\u00fcre\u00e7leri ile genetik incelemeler d\u00e2hil olmak \u00fczere tedaviye ili\u015fkin t\u00fcm maliyetler \u015firketimiz taraf\u0131ndan kar\u015f\u0131lan\u0131yor. S\u00fcre\u00e7 tamamen \u00e7al\u0131\u015fan\u0131n inisiyatifinde ve gizlilik esas\u0131na dayal\u0131 olarak y\u00fcr\u00fct\u00fcl\u00fcyor.<\/p>\n\n\n\n

\u2018\u00d6nemli Anlar \u0130zni\u2019 uygulamam\u0131z ise \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n kritik sa\u011fl\u0131k sorunlar\u0131 ya\u015fayan birinci derece yak\u0131nlar\u0131na bak\u0131m verebilmelerine imk\u00e2n tan\u0131yor ve bu deste\u011fi kurum k\u00fclt\u00fcr\u00fcm\u00fcz\u00fcn do\u011fal bir par\u00e7as\u0131 h\u00e2line getirmeyi ama\u00e7l\u0131yor. Ayn\u0131 destek evlat edinme s\u00fcrecindeki \u00e7al\u0131\u015fanlar\u0131m\u0131za da sunuyoruz. Bir di\u011fer fark yaratan ve kapsay\u0131c\u0131 yan hak uygulamam\u0131z da medeni durum fark etmeksizin t\u00fcm partnerlerin sa\u011fl\u0131k sigortas\u0131 kapsam\u0131na dahil edilmesi.<\/p>\n\n\n\n

T\u00fcm bu \u00e7al\u0131\u015fmalar ve fark yaratan insan kaynaklar\u0131 uygulamalar\u0131yla ge\u00e7ti\u011fimiz g\u00fcnlerde bu y\u0131l\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00f6d\u00fcl\u00fcn\u00fc PERY\u00d6N\u2019den alman\u0131n mutlulu\u011funu ya\u015fad\u0131k. PERY\u00d6N 17. \u0130nsana De\u011fer \u00d6d\u00fclleri\u2019nde, De\u011fer Yaratan Uygulamalar kategorisinde \u00c7e\u015fitlilik ve Kapsay\u0131c\u0131l\u0131k Y\u00f6netimi \u00d6d\u00fcl\u00fc\u2019ne l\u00e2y\u0131k g\u00f6r\u00fcld\u00fck.<\/p>\n\n\n\n

Bu \u00f6d\u00fcller, projelerimizin arkas\u0131ndaki eme\u011fi ve de\u011feri g\u00f6r\u00fcn\u00fcr k\u0131larken, Merck T\u00fcrkiye\u2019deki \u00e7al\u0131\u015fma arkada\u015flar\u0131mla birlikte \u015firketimize ve topluma katk\u0131 sunan \u00e7al\u0131\u015fmalar\u0131 daha ileriye ta\u015f\u0131ma konusunda bizlere g\u00fc\u00e7l\u00fc bir motivasyon sa\u011fl\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Merck T\u00fcrkiye Kurumsal \u0130leti\u015fim K\u0131demli Departman M\u00fcd\u00fcr\u00fc Hale Koray ile kurumsal ileti\u015fimin toplumsal faydaya nas\u0131l d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc, sosyal sorumluluk projelerinin kurum k\u00fclt\u00fcr\u00fcndeki yerini ve \u00e7al\u0131\u015fan g\u00f6n\u00fcll\u00fcl\u00fc\u011f\u00fcyle b\u00fcy\u00fcyen etki alan\u0131n\u0131 konu\u015ftuk. Koray, \u2018\u0130yilikte Bulu\u015fuyoruz\u2019 yakla\u015f\u0131m\u0131yla hayata ge\u00e7irilen projelerden, kapsay\u0131c\u0131l\u0131k ve toplumsal cinsiyet e\u015fitli\u011fi oda\u011f\u0131ndaki \u00e7al\u0131\u015fmalara kadar Merck T\u00fcrkiye\u2019nin yaratt\u0131\u011f\u0131 sosyal etkiyi payla\u015ft\u0131.<\/p>\n","protected":false},"author":1,"featured_media":4547,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,42],"tags":[],"_links":{"self":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4539"}],"collection":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4539"}],"version-history":[{"count":5,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4539\/revisions"}],"predecessor-version":[{"id":4551,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/posts\/4539\/revisions\/4551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=\/wp\/v2\/media\/4547"}],"wp:attachment":[{"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pharmaworlddergi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}